ECOM6013 Topic 3 E-Commerce Presence

作者: Arthur | 132 字, 1 分钟 | 2020-09-16 | 分类: Notes

e-commerce, ecom6013, hku

翻译: EN

ECOM6013 E-Commerce Technologies

Topic 3 E-Commerce Presence

Image You E-Commerce Presence

  • Idea
    • Mission
    • Target audience
    • Intended market space
    • Strategic analysis
    • Marketing matrix
    • Development timeline
    • Preliminary budget
  • About Money (e.g. Amazon’s e-commerce & Amazon’s AWS)
    • Business models
    • Revenue models
  • About target audience
    • Demographics
    • Lifestyle
    • Consumption patterns
  • Marketplace Characteristics
    • Size
    • Growth
    • Demographics
    • Structure
  • Content
  • SWOT Analysis
  • E-Commerce presence map
  • Milestones
  • Costs
    • Simple website: US$5000
    • Small startup: US$25,000 tp US$50,000
    • Large corporate website: US$100,000 + to millions

SWOT Analysis

ecommerce_swot_analysis

E-Commerce Presence Map

ecommerce_presence

Building an E-Commerce Site: A Systematic Approach

  • Challenges
    • Developing a clear understanding of business objectives
    • Knowing how to choose the right technology to achieve those objectives
  • Main factors
    • Management
    • Hardware architecture
    • Software
    • Design
    • Telecommunications
    • Human resources

E-Commerce Presence Timeline

  1. Planing
  2. Website development
  3. Web implementation
  4. Social media plan
  5. Social media implementation
  6. Mobile plan

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Arthur

作者

Arthur

区块链(Golang)开发工程师,香港大学计算机系硕士在读。喜欢探索学习新科技,空闲时也折腾Notion等效率工具。 在GitHub关注我