ECOM6013 Topic 3 E-Commerce Presence

Author: pseudoyu | 132 words, 1 minutes | comments | 2020-09-16 | Category: Develop

e-commerce, ecom6013, hku

Translations: ZH

ECOM6013 E-Commerce Technologies

Topic 3 E-Commerce Presence

Image You E-Commerce Presence

  • Idea
    • Mission
    • Target audience
    • Intended market space
    • Strategic analysis
    • Marketing matrix
    • Development timeline
    • Preliminary budget
  • About Money (e.g. Amazon’s e-commerce & Amazon’s AWS)
    • Business models
    • Revenue models
  • About target audience
    • Demographics
    • Lifestyle
    • Consumption patterns
  • Marketplace Characteristics
    • Size
    • Growth
    • Demographics
    • Structure
  • Content
  • SWOT Analysis
  • E-Commerce presence map
  • Milestones
  • Costs
    • Simple website: US$5000
    • Small startup: US$25,000 tp US$50,000
    • Large corporate website: US$100,000 + to millions

SWOT Analysis

ecommerce_swot_analysis

E-Commerce Presence Map

ecommerce_presence

Building an E-Commerce Site: A Systematic Approach

  • Challenges
    • Developing a clear understanding of business objectives
    • Knowing how to choose the right technology to achieve those objectives
  • Main factors
    • Management
    • Hardware architecture
    • Software
    • Design
    • Telecommunications
    • Human resources

E-Commerce Presence Timeline

  1. Planing
  2. Website development
  3. Web implementation
  4. Social media plan
  5. Social media implementation
  6. Mobile plan

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pseudoyu

Backend & Smart Contract Developer, MSc Graduate in ECIC(Electronic Commerce and Internet Computing) @ The University of Hong Kong (HKU). Love to learn and build things. Follow me on GitHub


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