ECOM6013 Topic 3 E-Commerce Presence

Author: Arthur | 132 words, 1 minutes | 2020-09-16 | Category: Notes

e-commerce, ecom6013, hku

Translations: ZH

ECOM6013 E-Commerce Technologies

Topic 3 E-Commerce Presence

Image You E-Commerce Presence

  • Idea
    • Mission
    • Target audience
    • Intended market space
    • Strategic analysis
    • Marketing matrix
    • Development timeline
    • Preliminary budget
  • About Money (e.g. Amazon’s e-commerce & Amazon’s AWS)
    • Business models
    • Revenue models
  • About target audience
    • Demographics
    • Lifestyle
    • Consumption patterns
  • Marketplace Characteristics
    • Size
    • Growth
    • Demographics
    • Structure
  • Content
  • SWOT Analysis
  • E-Commerce presence map
  • Milestones
  • Costs
    • Simple website: US$5000
    • Small startup: US$25,000 tp US$50,000
    • Large corporate website: US$100,000 + to millions

SWOT Analysis

ecommerce_swot_analysis

E-Commerce Presence Map

ecommerce_presence

Building an E-Commerce Site: A Systematic Approach

  • Challenges
    • Developing a clear understanding of business objectives
    • Knowing how to choose the right technology to achieve those objectives
  • Main factors
    • Management
    • Hardware architecture
    • Software
    • Design
    • Telecommunications
    • Human resources

E-Commerce Presence Timeline

  1. Planing
  2. Website development
  3. Web implementation
  4. Social media plan
  5. Social media implementation
  6. Mobile plan

Related Posts

2020-10-16
A Look at Tik-Tok
2020-10-09
ECOM6013 Topic 8 Blockchain and Cybercurrency
2020-10-01
Mobile Payment Systems Case Study
2020-09-27
ECOM6013 Topic 7 E-Payment Systems
2020-09-26
ECOM6013 Topic 6 E-Commerce Security
Arthur

Author

Arthur

Blockchain (Golang) Developer, MSc Student in Department of Computer Science @ The University of Hong Kong (HKU). Love to learn and build things. Follow me on GitHub